A New Era for 8tracks

#back8tracks

One of the things I’ve learned since starting 8tracks eight years ago is that life is absolutely full of surprises.

In February, we asked members of our community if they’d like to invest in 8tracks, but we never expected the amazing response we got! Over 40,000 people showed interest in owning shares in 8tracks, so we embarked on a path to make it possible.

We began 8tracks with a simple premise: the best music discovery experiences happen through people. Today, every single one of the 2,000,000+ playlists people have created on 8tracks reminds us how a shared love of music can build a true community.

With funding, we’ll be empowered to bring 8tracks to a global audience, introduce support for new platforms, enable easy playlist creation on web and mobile, and create a better, more personalized listening experience for everyone.

After months of preparation, I’m happy to announce that 8tracks is now accepting investments through the SeedInvest platform. Join us!

Learn More About Investing In 8tracks

8tracks Opens For Investment - It's All Because of You

Thanks,

David Porter
CEO & founder, 8tracks

P.S. In the weeks leading up to this exciting news, hundreds of DJs and artists have shown their support by creating incredible handmade playlists to #back8tracks. I’ve included a few of our favorites below – give ’em a spin!


 

#Back8tracks Playlists

A lovely blend of selections from 2016 chosen by some of our favorite DJs and musicians!


“If I waited till I felt like writing, I’d never write at all”- Anne Tyler


the elusive peace that comes from within and journeys without


8tracks, Inc. (the “Company”) is offering securities through the use of an Offering Statement that has been qualified by the Securities and Exchange Commission under Tier II of Regulation A. A copy of the Final Offering Circular that forms a part of the Offering Statement may be obtained from https://www.seedinvest.com/8tracks/series.a/filing. This Company’s profile and accompanying offering materials may contain forward-looking statements and information relating to, among other things, the Company, its business plan and strategy, and its industry. These statements reflect management’s current views with respect to future events based information currently available and are subject to risks and uncertainties that could cause the Company’s actual results to differ materially. Investors are cautioned not to place undue reliance on these forward-looking statements as they are meant for illustrative purposes and they do not represent guarantees of future results, levels of activity, performance, or achievements, all of which cannot be made. Moreover, no person nor any other person or entity assumes responsibility for the accuracy and completeness of forward-looking statements, and is under no duty to update any such statements to conform them to actual results.

The Future of 8tracks

The 8tracks Community

Big news this week. After receiving over $33 million in indications of investment interest from 35,000 people, we’re taking the next step in our equity crowdfunding campaign and opening up the ability to reserve shares in 8tracks to everyone.

 Reserve 8tracks Shares Here
Our investment round will be launching in just a couple weeks, so we made this video to share a bit more about our journey and show you where we work (and sometimes live).

 

Investing in the Future of 8tracks

 

What Our Current Investors Are Saying

“8tracks is the future of radio.”

– Pete Tong | DJ & Producer, BBC Radio 1

“8tracks is more than just a music service — it’s a real community built on a shared love of music.”

Steve Aoki | DJ & Producer, Dim Mak Records

“It’s been amazing to watch 8tracks grow over the years. There’s simply nothing else quite like it.”

– Philip Inghelbrecht | Founder, Shazam; ex-YouTube

 

Latest Press

SF Station - 8tracks & the Power of Crowdfunding Rebels Among Music Streaming Titans

8tracks & the Power of Crowdfunding: Rebels Among Music Streaming Titans

David Porter - CEO @ 8tracks

Taking their support even further, intrepid DJs on 8tracks have banded together under the tag #back8tracks to serenade you with hundreds of hours of tunes. Check ’em out here and enjoy a choice few we’ve handpicked below.

We’ll be keeping you updated with more news as our investment round launch draws closer in the next couple weeks. In the meantime, remember to reserve your shares beforehand here:

 Reserve 8tracks Shares

 

#Back8tracks Playlists

A subtle blend (and wide variety) of relaxing tunes — handpicked in a collaborative show of support by talented artists and DJs around the world.


Starts off slow and heats up in the end. playlist for good feelings. 8 little tracks in support of 8tracks


13 applewood-smoked, honey-glazed beats to power you through the day. Drool-inducing image credit goes to @maximillian.


I can speak for SpaceBunnies everywhere: A sound curator capable of both rational and irrational thought and emotion will beat a dumb computer algorithm EVERY SINGLE DAY OF THE WEEK.


 

© 8tracks, Inc. (8tracks) is accepting reservations for an Offering under Tier II of Regulation A. No money or other consideration is being solicited, and if sent in response, it will not be accepted. No sales of securities will be made or commitment to purchase accepted until qualification of the offering statement by the Securities and Exchange Commission (the “Commission”) and approval of any other required government or regulatory agency. A reservation is non-binding and involves no obligation or commitment of any kind. No offer to buy securities can be accepted and no part of the purchase price can be received without an Offering Statement that has been qualified by the Commission. A Preliminary Offering Circular that forms a part of the Offering Statement has been filed with the Commission, a copy of which may be obtained from www.seedinvest.com/8tracks/series.a. The individuals above were not compensated in exchange for their testimonials. In addition, their testimonials should not be construed as and/or considered investment advice.

 

Together, we’re making crowdfunding history!

8tracks Loft in SF

This week, we’re filing with the SEC to make it possible for anyone to buy shares in 8tracks — making us one of the very first music companies to announce an equity crowdfunding round.

Over the past couple of months, we’ve asked our listeners and DJs if they’d contribute to this crowdfunding path for 8tracks. The response has been astounding, with over $30,000,000 of investment interest expressed by 30,000+ fans!

Sufficiently inspired, we felt the urge to channel our feelings through this playlist we made for you:

You inspire us

You inspire us

This type of crowdfunding hasn’t always been available to startups. Until last summer, only accredited investors — people who earn more than $200,000 per year or have a net worth greater than $1 million — were primarily allowed to buy shares in private companies without relying on very particular regulatory exemptions. Thankfully, the US Jobs Act now makes it possible for anyone to invest in emerging companies.

With only $3.3 million in total funding, 8tracks has accomplished much over the past 8 years — serving 16+ million listeners over time and streaming more than 20m hours per month.

8tracks Equity Crowdfunding Campaign

New funding will allow us to bring 8tracks back to a global audience, extend access to new platforms in the home and car, and make it easier for listeners to find playlists they’ll love. We’ll also be equipped to pursue direct deals with record labels to offer a complete music library for making playlists on web and mobile.

The SEC normally takes two or three months to review applications, so we’re planning to launch our live funding round near the end of May or early June.

We’ve partnered with our friends at SeedInvest to help us through the equity crowdfunding process. Visit them here to indicate interest in investing and keep updated on our funding progress.

 Learn more about crowdfunding 8tracks
Thank you once again for your support. We’re thrilled to embark on this adventure with you to make 8tracks better for years to come.

 


 

Disclaimer: © 8tracks, Inc. (8tracks) is “testing the waters” to gauge market demand from potential investors for an Offering under Tier II of Regulation A. No money or other consideration is being solicited, and if sent in response, it will not be accepted. No offer or sales of the securities will be made or commitment to purchase accepted until qualification of the offering statement by the Securities and Exchange Commission and approval of any other required government or regulatory agency. An indication of interest made by a prospective investor is non-binding and involves no obligation or commitment of any kind. To make an investment in any deal currently testing the waters on the SeedInvest platform available to the general public, the Company must first register and qualify the offering with both State and Federal regulators. No offer of securities will be made without a registration statement.

A change in our international streaming

What are we doing?

On February 16th, we’ll change how listeners outside the US and Canada tune into 8tracks.

We’ll no longer stream from 8tracks’ servers to listeners outside the US and Canada; instead, we’ll offer the ability to tune into playlists on the 8tracks website via YouTube video playback. Unfortunately, listeners outside the US and Canada will no longer be able to stream playlists through the 8tracks iOS and Android apps.

Your 8tracks profile and any playlists you’ve made will not be affected and you’ll continue to be able to stream any playlists with tracks you’ve personally uploaded. All of your playlists will continue to be accessible to listeners anywhere our content is available around the world. You will still be able to make and share playlists with everyone, however, your personal listening experience may be limited depending on which country you are in.

Later this year, we’ll offer listeners outside the US and Canada the ability to tune into all 8tracks playlists through an on-demand streaming partner’s website and native mobile apps.

Beyond this on-demand partnership, we’re working to ensure 8tracks’ long-term success as a stand-alone global platform for everyone to enjoy.

Why are we doing this now?  

In the US and Canada, 8tracks pays royalties to local collection societies for every track we stream. While we’ve neither actively marketed nor directly monetized 8tracks outside the US and Canada, we’re now seeking direct, global deals with record labels to ensure we’ve a solution for mix creation that extends to anyone who has the passion and knowledge to curate amazing playlists.

Later this year, we’ll revamp and streamline mix creation and extend this experience to our native mobile apps. Because most people don’t have many local music files on their phones, we’re preparing for a future in which you can easily access millions of tracks from our growing music library (thanks to direct licensing deals).

In order to ensure 8tracks’ existence for years to come, we’ve concluded — at least for now — that delivering our programming to listeners outside the US and Canada through a licensed on-demand partner is the best path forward. We remain committed to bringing 8tracks to a global audience so all can join us in creating and discovering playlists for every taste, time and place.

Have further questions? Learn more here


 

If you’re an ad-free subscriber, click here for steps to request a refund.

SoundCloud Transition

We’ve concluded together with SoundCloud that 8tracks playlists will soon no longer be able to access SoundCloud tracks through the SoundCloud API. There are two important dates to note:

  • July 24th: You will no longer be able to add tracks directly from SoundCloud when creating an 8tracks playlist.  In addition, any previous uploads that had been supplanted with a SoundCloud track will revert to the original upload.
  • September 30th: SoundCloud tracks can no longer be streamed from existing 8tracks playlists, and any playlists that fall below the 8-song minimum will no longer be playable on iOS and Android (until additional tracks are added).

We are thankful for your hard work in creating amazing playlists on 8tracks. We want to keep tracks and playlists playable, while making the transition as easy as possible for you. More than 96% of all tracks included in playlists today will not be impacted by this transition. Here’s how we’ll address the remaining 4%:

  • Matching SoundCloud tracks to our music Library and replacing them — so that you don’t have to. We’ve already matched 90% of the SoundCloud tracks played over the last 6 months.
  • Signing additional deals with labels to add more music to the Library. Over the past 6 months, 8tracks has directly licensed music from some of the most popular labels in the world (9 million tracks). We expect to have more music available for creating playlists by the time the transition is complete, providing further coverage for missing tracks and unplayable playlists.
  • Notifying you at the end of August of what playlists and tracks will be affected. During September, we will continue to match more music to the growing Library, and DJs will have the option to add tracks to playlists that have been impacted.

We’re sorry that this may create work for you; the only assignment we’d like to give you is to dance and smile. We’ll work as hard as we can to preserve your playlists. Below is a list of questions we expect you might have regarding the transition, along with our responses.

FAQs

1. What’s the SoundCloud integration?

2. What’s going to change?

3. When is this happening?

4. What does this mean for my playlist that has SoundCloud tracks?

5. What does this mean for 8tracks?

6. What will happen to the playlists that no longer include 8 playable tracks?

7. What will happen to the tracks that I’ve favorited on 8tracks that show up on SoundCloud?

8. Can I still favorite tracks and have them show up in my SoundCloud?

9. If I’m a SoundCloud artist and I still want my music on 8tracks, what can I do?

10. I love 8tracks. How can I help?

11. Why are you waiting until August to tell me which songs will be replaced?

1. What’s the SoundCloud integration? Both SoundCloud and 8tracks have benefit from an integration introduced nearly 5 years ago, allowing 8tracks DJs to search for and add SoundCloud tracks to their playlists. 8tracks plays an important role in exposure for independent artists, and the SoundCloud API has helped drive this objective.

2. What’s going to change? We’ve together concluded that the time has come for 8tracks to discontinue use of SoundCloud’s API. We have been preparing for this event by signing direct deals with labels and distributors, amassing more than 9 million songs in our Library so far. We’ve been working with SoundCloud to ensure a smooth transition, as we scale back our streaming of their content in the the coming months.

3. When is this happening? As of today, SoundCloud will no longer be available in the 8tracks playlist creation choreography. As of October 1st, listeners will no longer be able to stream from 8tracks playlists those SoundCloud tracks that were not matched to our licensed content library.

4. What does this mean for my playlist that has SoundCloud tracks? Roughly 96% of all tracks included in playlists will not be affected. The remaining 4% of content will need to be replaced, and we’re going to help you do that. Here’s how:

  • We have already begun to match tracks originally selected from SoundCloud to those available in our Library; we expect to match 90%+ of all SoundCloud content
  • We will continue to license music to expand the Library and will replace SoundCloud tracks that are currently unmatchable, when possible, with the objective of returning each playlist to its full, original tracklist
  • All DJs will receive an email in August that includes links to the playlists and specific tracks that we are unable to match at that point

5. What does this mean for 8tracks? Over the last year, we have launched and grown our Library, which now includes more than 9 million tracks from independent labels and artists. We are committed to growing this Library and expect to have more label deals to announce soon.

6. What will happen to the playlists that no longer include 8 playable tracks? As of October 1st, if a playlist still falls under the minimum number of tracks, it will no longer be playable — except on the 8tracks website using YouTube. However, we’ll maintain the playlist and, as tracks continue to be added to the Library through direct label deals, we will match the new available content. Once a playlist reaches the 8-track minimum, it will be available again for streaming on our mobile apps.

7. What will happen to the tracks that I’ve favorited on 8tracks that show up on SoundCloud? Nothing. Those tracks will still show up in your favorites on SoundCloud.

8. Can I still favorite tracks and have them show up in my SoundCloud? Unfortunately, no.

9. If I’m a SoundCloud artist and I still want my music on 8tracks, what can I do? We’ve recently partnered with a number of labels and aggregators to populate our Library. If you already distribute your music through one of them (listed here and here), you’ll be available in the Library, now or soon. However, if you do not distribute your works through one of these aggregators, we’d encourage you to consider TuneCore, which provides a relatively inexpensive way for artists to make their content available on multiple digital music platforms, including 8tracks. We also are planning a way for artists to directly upload songs into the Library. Please enter your email below if you’d like to be notified when an upload option is available.

10. I love 8tracks. How can I help? We love you too. If you’ve published a playlist on 8tracks, please look for an email from us in August; we’ll identify playlists and tracks that we’re still unable to match. While we’ll continue to enter into direct deals with labels and aggregators to provide further matches and coverage, we encourage you to replace any remaining SoundCloud tracks with songs from your personal collection, at your option.

11. Why are you waiting until August to tell me which songs will be replaced? We want to save you from unnecessary work. There are millions of songs we have already licensed but have yet to identify and match. It will take us some time to complete all of this, but once it’s complete we’ll notify you, leaving you at least a month to make any necessary edits to your playlist.

Introducing Web 4.0 – A Smarter Web Experience to Help You Better Discover Playlists You’ll Love

Web 4.0 - Home feed

We’re excited to share with you today the beta launch of our smarter, redesigned website that suggests playlists based on your listening preferences. Now, when you log-in, you’ll be taken to your new, Facebook-like, home feed that surfaces 8tracks’ depth of content. The feed provides personalized recommendations for playlists that draw from a variety of inputs, including your expressed preferences – tag searches or selections, liking a playlist or track – and social cues, such as the other community members that you follow.

The new design also includes a greater emphasis on our community of unique DJs with their profile images assigned to each playlist in search results and in the playlist description:


Web 4.0 - Playlist page
Additionally, we’ve simplified search and explore, providing a unified tag design around activity, mood, genre, or artist:

Web 4.0 - Unified Tags

We’re going to unroll the beta website over the next few weeks. A limited number of listeners will be presented the opportunity to try the new beta site as of today. Within a month, 8tracks will extend the option to the larger community to toggle between the two versions, before making a final switch to the latest one.

We're Getting Closer to Mobile Playlist Creation

8tracks Library and Crate

We’re pleased to announce that we have secured a $2.5 million debt financing from Silicon Valley Bank. Additionally, because we’re on a roll, we also want you to know that we’ve partnered with TuneCore, Naxos, Black Hole Recordings and Armand Van Buuren’s Armada Records. These partnerships will add up to 2.5 million tracks our Library, including songs by Passenger, Andrew Belle, Armin van Buuren and more. With the new funds, we plan to grow our product and engineering teams that are expanding our personalization system and bringing playlist creation to our mobile apps. These funds and new partnerships bring us closer to making your biggest request a reality, so hang in there!

Welcome Jon Maples to 8tracks

JonM_headshot (1)

We’re pleased to announce longtime digital music executive Jon Maples has joined our team in the role of vice president of product.

Working alongside our expanding product and engineering teams, Maples will be responsible for guiding 8tracks’ product development, including personalization features to help surface the best playlists for each community member.

Maples served as the vice president of product and content at the digital music service, Rhapsody, for five years. Under his tenure, he led the company’s transition from desktop to mobile, helping generate major growth in user subscriptions and engagement. A veteran digital product and content consultant, Maples covered digital music at Red Herring as well as built online properties at Netscape and the San Francisco Bay Guardian. He also comments often about the digital music industry and has contributed to Billboard, Re/Code, Hypebot, RAIN News and more.

Introducing 8tracks Library and Crate

DJ Crates and Library

We’re excited to announce the launch of our new Library and Crate, which together will help you more easily discover and create playlists with music from independent artists. The Library will include over 6.5 million songs provided by INgrooves, CD Baby, Dim Mak, DashGo, featuring independent artists like Steve Aoki, James Vincent McMorrow, Edward Sharpe and The Magnetic Zeros and more.

Now, when you’re enjoying a playlist and you find a song that you love, go ahead and favorite it! If that song is available through the new Library, it will be added to your Crate so that later, when you’re making the perfect playlist, you can easily find it. On the mix creation page, you’ll also now be able to search both the Library and Crate by artist name or song title to find an old favorite track that is right for your new playlist.

This is just the beginning! We expect this to be a big year and want to thank you for all your support!