Internet radio is awesome generally because you get highly relevant programming yet don’t have to go to the trouble of compiling your own playlists. And by giving people who know & love music a platform for tastemaking, 8tracks delivers the highest relevancy – the right music for any taste, time and place.
But to accomplish this mission, 8tracks also has to be available everywhere, at any time. You can already listen from your desk (web), on the go (iPhone, Android, Windows, Blackberry) and in your living room (Sonos). It’s conveniently-delivered music without the grunt work – so you can go to 8tracks radio, press play, and add pleasant sounds to your daily routine effortlessly, integrating it as part of your life. Because radio lends itself to multi-tasking, listeners can feel good about bobbing their heads to great tracks all over the place, from morning until night.
However, we’ve historically been absent from one key listening scenario: the car, which today represents more than a quarter of all radio listening. That’s why we’ve partnered with Aha Radio, which will bring 8tracks to the automobile dashboard. By the end of 2013 Aha Partners will be integrated into more than 40+ models of vehicles, including Acura, Chrysler, Toyota, Ford, Honda, Porsche and Subaru. Get ready for a more accesible 8tracks, as we add more ways to listen from your vehicles, and beyond.
Case in point: take a look at my typical day, and you’ll see that 8tracks fits into my life almost 24/7. (Full disclosure: I may or may not be lying about a morning workout being typical.)
7:45 am – Wake up groggy and tired. Turn on a motivating mix to fight the grump inside of me.
8:30 am – Run as fast as I can to catch my bus, go to the gym, break a sweat.
10 am to 7 pm – Work a lovely day from 8tracks headquarters.
8 pm to 10 pm – Read a book, catch up with my mom on the phone, maybe art journal or stalk exes on the interwebs.
11pm – Venture off to dreamland.